Mel Lowery
Simple and effective
Real Estate Mastery
The Science of Selling
When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.
01 Prep Work
First impressions are key when selling, so it’s
important to put in the time to make sure
your home is in top condition. Fresh paint,
clean closets, flowers; there’s a lot you can do
to make even the humblest of homes look
like a million bucks. Check out our Get Ready
To Sell checklist for a list of ideas and tips.
06 Negotiaton
One of my most important responsibilities is
to be an advocate for my clients. This includes
negotiating on their behalf on things such as
the price, repair costs, timelines, and
contingencies in order to get the best terms
possible.
02 Price
Pricing a home is hands-down the most
important aspect in getting the highest
return in the least amount of time. Many
considerations go into setting the price,
including the condition and location of your
home, recent nearby sales, and similar homes
that are currently for sale. These will all factor
into the Competitive Market Analysis (CMA)
that I will provide to determine the optimal sales price for your home.
07 Purchase and Sale Agreement
This is the legal contract a buyer and seller
enter into once the buyer’s offer has been
accepted by the seller. It outlines the terms
and conditions of the sale and is signed by
both parties.
03 Marketing
I will put a plan together to market your home to the most likely potential buyers using a variety of tools, such as digital marketing, advertising, direct mail, and open houses.
08 Inspection
Once the Purchase and Sale Agreement is
signed by the buyer and seller, a home
inspector is hired to examine the home’s
health, safety, and major mechanical systems.
If any issues arise from an inspection, the
buyer may be able to renegotiate their offer.
04 Showings
While they can be inconvenient, home
showings are a necessary part of selling.
When your home is on the market it has the
potential to be shown at any time, so it's
important to maintain a certain level of
cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.
09 Escrow
Once the offer is accepted and a closing date
agreed upon, escrow allows the buyer and
the seller to have an outside party ensure all
parts of the contract are complete.
05 Offers
When a buyer is interested in purchasing
your home, their real estate agent will draw
up an offer, which I will present to you. In addition to any legal requirements,
the offer specifies things such as the price,
earnest money, closing terms, contingencies,
and other conditions of the purchase.
10 Closing
At closing, all the paperwork is signed by the
buyer and seller, both parties pay any
settlement fees, and the documents are
officially recorded. Prior to closing, you'll
receive a settlement statement outlining any
fees which may apply to you.
List Today
Mel Lowery
Based on information from Willamette Valley Multiple Listing Service, which neither guarantees nor is in any way responsible for its accuracy. All data is provided ‘AS IS’ and with all faults. Data maintained by Willamette Valley Multiple Listing Service may not reflect all real estate activity in the market.
© 2024 Windermere Real Estate
